Upsell products Shopify means that we creating upsell products on your e-Commerce store using Shopify source code. Upsell products help your store have more sales than normal, which leads to an increase in revenues and profits. But what is upsell? And how to create upsell products? We will learn more about it in the next part.
What is Upsell?
Upsell is a selling method that persuades customers to purchase a more expensive product or service in order to get more profits. In order to help you understand easily, we give you some examples in which you may find yourself, a customer of the upselling method.
Examples and Types of Upsell
Upsell by combo
Imagine that you are in a mart that sells 2 boxes of beer. The first one includes 12 cans of beer with the price $17 and the other includes 18 cans with the price $18. In this case, we will not hesitate to take the second one to the cashier. Perhaps you do not think that you will buy more beer like that. And of course, you will be happy to pay and store them in your refrigerator for future usage. Thus this store will have its sales increase a half. Actually, 12 cans are just a tool of the method upsell by combo.
Upsell by raving fans
At the end of 2019, Apple releases a new iPhone version which is iPhone 11 with three cameras. However, let’s go back to the moment that iPhone 7 was launched, its camera can take photos and video with quality 4k so the capacity is quite a lot. If the internal memory is 32Gb, it is pretty limited because iPhone does not support external memory card. It is better to have internal memory 64Gb. However, this version just provides you 2 options including 128Gb and 256Gb. In this case, the purchaser will try to pay more $100 to have a higher cell phone level. As a result, the sale of iPhone 128GB will increase naturally because customers are willing to pay. Most of the purchasers who buy the latest version of iPhone or Samsung mobile are the fan of these brands. Therefore, it is not a matter of money with them.
Upsell by cross-sell
Do you often have a fast meal at KFC? Normally, we will have a drink, particularly, a glass of fresh Pepsi to avoid satiety. A small glass costs you 5$ but the staff here will ask if you want to have a large one with $7. Most of us will agree with this offer. This is called upsell by cross-selling. Customers are likely to buy right after they agree to buy the first product.
From our examples above, you should have had your own plan to build suitable upsell products because you should apply specific selling art to specific product types.
Upsell products Shopify or on other platforms as well, there are many factors contributing to the success of Upsell but the most enormous tool is information technology. I will recommend a helpful product which is Globo Upsell – Related Product app in shopify platform. It is the app that I have used and extremely feel excited about. It has a free plan, don’t hesitate to download and apply to your store.